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7 Second Marketing (PDF download)
Seven Second Marketing
How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd
By Dr. Ivan Misner
Business introductions that make a memorable impression—that's what Seven Second Marketing is all about.
For business people and professionals, Seven Second Marketing show you how to:
Take that important first step to success by making a strong, lasting impression
Use expertise, imagination, and humor to highlight your business
Draw from more than 225 proven memory hooks from business people and professionals around the country to create your own memory hook
Use your memory hook on letterhead, business cards, yellow pages, brochures, advertisements, and the Internet.
As Dr. Misner showed in his last previous best seller, The Worlds Best Known Marketing Secret, the most effective way to market your service or product is by word-of-mouth. The key to great word-of-mouth marketing is to be remembered.
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